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Wine Cards Catch On
Wine Business Monthly

"Wineries offering membership and gift cards can tap into their customers' buying patterns to focus their marketing as well as streamline sales at the register."
-Jody Purdom, Writer for the wine trade.

According to Sue Lyon, a system consultant for California-based CI Solutions, this new market is a boom to their bottom line. "Wineries are particularly interested in the wine club membership cards as they've begun to realize what an incredible marketing tool they can be," said Lyon. CI Solutions has been in the identification card business for more than 20 years, providing ID cards for the education, health, fitness, law enforcement, medical and corporate areas. While relatively new to the wine industry, Lyon sees an incredible potential for both her company as well as their customers.

"For us the cards streamline sales, which is a big help to the tasting room staff on busy weekend." -Jennifer Goodrich, Wine Club Manager, Rutherford Hill Winery.